Template:Orphan Template:Infobox CompanyNext Big Sound is a music analytics website. Its tagline is "actionable intelligence for the music industry," and the site (nextbigsound.com) measures the growth and popularity of bands across the major web properties. In the summer of 2009, the company was chosen to participate in the selective TechStars incubator program for online startups in Boulder, CO.
With NBS, users track mentions of their favorite bands and musical artists across a variety of major music websites: music plays on Last.fm and MySpace, fans on Facebook, iLike, Last.fm, MySpace and Twitter, band page views on MySpace, and band page comments on MySpace. NBS calculates and graphs each of these statistics over time and compares the data to that of other similar bands. The site has been tracking this data since June 2009 for over 486,000 bands, including Jason Mraz, Lady Gaga and Chester French. In addition, users can subscribe to weekly email updates discussing popularity trends for their favorite bands. NBS is a tool for music industry professionals, bands or anyone interested in tracking how millions of fans interact with music online every day. Its goal is to help bands better understand and increase their online audience.
Next Big Sound is based on the concept that the music industry has changed, and that success is now most accurately based on direct engagement with fans. The purchase decisions of a critical mass of consumers has moved online, with fans participating in activities online related to the music industry (ie: Following bands on Twitter, listening to songs on MySpace.) Their interactions can be accurately measured, reported and then utilized, which is the service Next Big Sound provides. NBS continuously tracks the number of plays, views, fans, comments, mentions, and other key metrics for musical artists across major web properties. People then can sign up to have these otherwise expensive and fragmented statistics emailed to them. Users also can search a particular band or artist on NBS and immediately see graphics detailing fans' online activity.
Before NBS was selected for Techstars, they already had received mentions in The New York Times, Mashable, and Pioneer Local.. Since their presentation at the conclusion of TechStars, in August 2009, they were featured in TechCrunch and the personal blog of entrepreneur Fred Wilson. Next Big Sound was recently named as one of the 10 best music startups of 2010 by Billboard Magazine and CEO Alex White was named to Billboard's 30 Under 30 executives to watch list.
The business grew from a class assignment at Northwestern University, where founders Samir Rayani, Alex White, Jason Sosnovsky (since parted with NBS) and David Hoffman attended. As part of the entrepreneur class, students present their ideas to venture capitalists. The Next Big Sound received US$25,000 in seed money. Their investors include Foundry Group, Alsop Louie, SofttechVC, David Cohen, David Cancel, Peter Zandan and Troy Henikoff. They have offices in Boulder, CO and Nashville, TN.